Are You a Small
Business struggling to understand where
The New Social Media Technology fits into your Marketing?
Do you even
HAVE a practical,profit-building Marketing Plan
FIMC can build
innovative, practical and simple-to-understand
Marketing Plan and a Website with great
content
and set-up your Social Media presence
that will drive sales to your door - while you keep on doing what
you do best - building your business!
Business success is about having fun
while building on your passion as you grow your business and make money.
Remember - it's why
you went into business in the first place!
But in the dog-eat-dog world of today's
business, unless you follow a strong, easy-to-implement marketing plan, complete with roadmaps
and measurable milestones, it's just too easy to get sidetracked.
FIMC can build you a
practical, workable, innovative and measurable marketing plan so you build your sales
and grow your profits.
Then, together, we'll build the website you want - with
great copy, an information structure that fits your business, and the right SEO to draw traffic. Then
follow up with an integrated Social Media campaign that spreads your sales message even
further and move your business to another level.
If you are a small business looking for help to
build your business in this chaotic information-technology-driven world - drop me an email
at or call me at FIMC on 03 9419 8286. We can help!
It's all a question of keeping things perspective. Yes - the Internet, Social
Media and its new distributions methods mean everything is moving faster - and the amount of information available
is growing at a frightening rate. A recent report said that more words are posted on the Internet in one day than
the total printed pages produced up until the year 1800.
30 years of marketing and communications experience tells us
- 'brochureware' is still
'brochureware' - only today it's your website and social media sites, where as once ir was
expensive glossy colour brochure that sat on the Reception Desk at the office and was only given to important
prospects
- a Blog is still 'the Company
Newsletter' - but you save on postage and reach a lot more prospects
- the old 'How to' instruction flier' is
now an 'Informational' - you paste it on Pinterest (obviously in colour -
it's cheap because you're not printing it) directing prospects to your web address
- Facebook is today's
version of the old 'Circular Family Letter'. Remember how everyone used to send
one out with the Xmas cards? Now you can update the news when it happens
and include real photos - it's much better than the old 'photocopied black
splodges'.
The key to successful marketing is still "make sure
your target market can understand what you're offering - why they need it now, and how to get
it!"
We've just completed our
latest project for financial advisors Moss Financial Services - www.mossfinancial.com.au -
a new website about how to manage your finances so you grow a
decent future. Seems a dry topic - but actually it's really interesting when written in words
that people are familiar with! The feedback is that prospects are calling MFS and
saying "Finally - a website where I can understand how investments work and what
Superannuation is all about. Can we please come and discuss ....". It's working!
And if you're looking for Mum's
latest literary gems, they're at www.mumspomes.com.au
I'm Fiona - and I'd love to discuss
how we can help you grow your business.
Call me on (03) 9419 8286 - anytime!
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